By Victor Pickard
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O ‘Laboratório de Escrita Criativa – Publicidade’ é uma oficina de dez semanas que exercita, em várias direcções, as abordagens e técnicas da persuasão. Embora a denominação do curso enfatize uma actividade específica ligada à persuasão pública, a publicidade, a verdade é que o leque de abordagens trabalhado neste curso ultrapassa – e portanto optimiza ainda mais – o domínio publicitário.
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Extra resources for America's Battle for Media Democracy: The Triumph of Corporate Libertarianism and the Future of Media Reform (Communication, Society and Politics)
America's Battle for Media Democracy: The Triumph of Corporate Libertarianism and the Future of Media Reform (Communication, Society and Politics) by Victor Pickard