Read e-book online Analytic Activism: Digital Listening and the New Political PDF

By David Karpf

one of the ways in which electronic media has remodeled political activism, the main awesome isn't really that new media permits disorganized lots to talk, yet that it permits geared up activist teams to pay attention. underneath the waves of e-petitions, "likes," and hashtags lies a sea of information - a newly quantified type of supporter sentiment - and advocacy companies can now make the most of new instruments to degree this knowledge to make judgements and form campaigns. during this ebook, David Karpf discusses the facility and capability of this new "analytic activism," exploring the organizational and media logics that ascertain how electronic inputs form the alternatives that political campaigners make. He offers the 1st cautious research of the way companies like Change.org and Upworthy.com effect the kinds of political narratives that dominate our fb newsfeeds and Twitter timelines, and the way MoveOn.org and its "netroots" friends use analytics to pay attention extra successfully to their contributors and supporters. besides, he identifies the bounds that outline the scope of this new variety of geared up citizen engagement. but in addition elevating a notice of warning, Karpf identifies the risks and obstacles in placing an excessive amount of religion in those new different types of prepared listening.

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Analytic Activism: Digital Listening and the New Political Strategy (Oxford Studies in Digital Politics) by David Karpf


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